Accelerated recovery and upgrading ♣Ω© of the clothing market
abstracts：It is said that we Beijing girl §¥®s don't pay attention to γ↕φclothing, so we have to β♠ show them what we wear! &qu£¶♠ot;Miss Lv from Beijing told r® "eporters that in the past t↕±≈wo years
It is said that we Beijin→>↓g girls don't pay attention to clothinσ ™g, so we have to show them what↓λδ we wear! "Miss Lv from Beij& ₹ing told reporters that in the pas×>t two years, she spent mor☆e leisure time at home and didn't σ$ φbuy much clothes. This year, social ac®★tivities have increased, and wh®≥♣ether it is receiving friends from o'÷₽ther places or going out for spring ou↕ tings, she has to buy ♦♥a lot of" outfits ".
The China Clothing Association r<"'ecently released the "Januar€y March 2023 China Clothing Industryδ€∏× Economic Operation Briefing", whic•€h shows that under the influence ↑ of factors such as weak markeσ㧩t demand improvement,♣>≤ rising production and ₽"÷≥operating costs, and intensifiδ↓∑∞ed market competition, the growt ×φh rate of major indic€≥≤ators such as production, efficiency, "αand investment in the c lothing industry showed a significantσ±×¥ negative growth trend i뙀÷n the first quarter, and this year is o× ★pening was severely under pressu÷re.
However, as we enter March, the overa"★♦ll situation of the clo¥∞≈₩thing industry resuming work and λ&λ®production, as well as business ✔ and market recovery, ∏→"₽is stable. The domestic m♦ε←arket is acceleratinπ₹× g to recover, and the decline ελ♥∏in exports is significant±®ly narrowing. Industry product©±≈ion, revenue and other indicators a®$₹re gradually repairing©&≤, and positive factors driving tφ♣he industry to stabilize↔₹Ω and improve continue to accumulate. T₽©£hroughout the year, the in→§dustry is economic ope¥↔ration is expected to a> chieve a steady increa₹≥↔εse in high-quality developmen ε÷"t resilience and vitality through ≤" continuous improvement.
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Policy driven, comprehensive♠& recovery of clothing o✘€☆♦nline and offline sales≤÷₹
Since the beginning of this ye₽§ ar, the national and loקcal governments have ↔×↔continuously increased the efforts§≠✔ of "expanding domestic dδ♦emand" and "promoting consum"∞€ption" policies, and social and eco§βΩnomic activities have beco®¥•≈me increasingly active. The recovery ≤ of the clothing consumption market ha↑s accelerated. On April 19t←®h, the Ministry of I¥₽φσndustry and Information Technolo★σgy and the Ministry of Com≥•♠merce jointly issued the "Notice on C₹arrying out the 2023 Textile a ★nd Clothing Supply Opti'∞mization and Upgrading Activity", w♠β•<hich clearly proposed to≤✘& organically combine expanding the∏< demand of the textile and clothingαα₽ market with deepening the s↓©upply side structura♥•♠εl reform, deeply promote ♦the "three products" action of increa≠≈♠sing variety, improvin'g quality, and creating brands of t↑✔₩→extile and clothing, boost ♦₹≠✔development confidenc♦₽e, enhance industrial resilience, imp♣ >rove supply level, promote i←§ ₹ndustrial upgrading, pr "™λoduct upgrading Upgrade consump®•tion, promote steady p€₩₽$rogress in the textile and clothing &≥₩industry, and consolidate the &¥advantageous positio¥♦n of the textile and •' clothing industry. In this context,£' clothing enterprises continu✔ δ∑e to consolidate their operation→®'©s, innovate their thin♦↔ king, increase marketing efforts such εγas online and offline channel c™§₹∑onstruction and conten€≈t conversion, and continuously♠" enhance their business confiden≤×ce.
Demand driven, outdoor ★♣ sports apparel has become a fa ≈φst growing track
Unconsciously, everyone¥☆λ began to pay attention to their h£&ealth indicators and rolled up←∑ their exercise checkins in their soci←¥al media. Mr. Luo to₽←>≥ld reporters that he h λ&as been running 5 kilometers outdoors≠→ ∑ every day since the beginning Ω★of this year, and his pr± eviously high blood sugar has n↓¥ow improved signific♠✘≠antly.
With the liberalization of ≥πλ"epidemic policies and the tren∏♦↑★d of younger and more personalized €£←÷consumption, health has becomβe a key demand for resi♥<'✔dents. Residents' willi"♦ ngness to exercise continues to∞< increase, and they have upgraded fπ₹€rom traditional sports to more←↓€ diversified and specialized spor↑πts such as marathons, skiing,£• and outdoor activities. This φδ♥↓has driven the rapid expansion of ☆↑the new outdoor sports consumer mσλarket. In the first quarte™↕δ₩r, domestic sports brands such as $↕₩Anta, Li Ning, Tebu, and Mugao Di ach∏∏∏ieved steady growth in performance. W♣>$hile seizing the opportunity for consuσβ→mer upgrading, enterprises♣♥® actively carry out technological in♦novation and product upgra←λ÷πding, strengthen functional i'∑λnnovation in fabrics, c€"λraftsmanship, design, and other aspeδ<✔≥cts, and attract a large number of yoλ₩ung consumers through t€∏echnological means and trendy d ∏ esign.
Supply and demand assis≠ πtance, the clothing industry☆÷ is expected to recover steadily ✘ throughout the year
The report from the China Clothing As®πsociation states that looking forward♦'← to the whole year, the ≠&development situation >© ≤faced by China is cloth≤ ×ing industry is beco®€αming increasingly co§∏mplex, and multiple dif÷±♦αficulties and challenges such as↑∏ insufficient demandλ∞, rising costs, order transfer, ↕↔and increased trade r♣"↓isks still need to be overcome. How÷↔ever, based on the low baseΩ" effect of industry operatio♠∑↓ n in 2022 and the strong support of ♥✔↑smooth domestic circulat£$ion, the industry is risk resistanc★↕e and development resilience ♦ continue to be released, The positive ↓β ♠factors driving the β§high-quality development of the induφ→'±stry will continue to increas≤←'₽e, and the clothing industry★§✘€ is expected to gradually return ←&to a stable recovery develop&δ&≈ment track.
From the perspective of the doΩ★©•mestic market, as China enters ¶♥≠a new stage of epidemic ↔₹§prevention and control, the st✔π©eady improvement of €∞∞σthe macro economy has creat←$ed good conditions and found✘↓ ation for the recovery of the ←£domestic clothing market. In the ¥ ♠♦first quarter, the Gross D∏≤omestic Product (GDP) increα≈ased by 4.5% year-on-year, and ≤£per capita disposable income i ₹∑ncreased by 5.1% year-on-year. Th€e Manufacturing Purchasing Managers☆♦"' Index (PMI) for the first $¥™three months were 50.1%, 52.6%, ≠$≥and 51.9%, respective λly, higher than the same per§λ ¶iod last year. According α¶to data from the Ministry of Comm∞$↔≤erce, during the May Day h"★oliday, the domestic consum♥✔✘Ωer market maintained rapid grδ&∞≠owth, with clothing sales Ωincreasing by 18.4% ¶§year-on-year. Economic growth has☆✘♠♦ led to the expansion of employment a↓±♥nd the increase of residents' inco≈€me. Residents' consumption ₹±↕ability and willingness have been const↔™"antly strengthened, and consumption dem↓<φand has been accelerated. Industrial en™ ₽φterprises will also c★♦✘"ontinue to promote the vigσ÷orous development of new business ty÷÷↓&pes, new scenes, new products, and↔∞ new brands in emerging consumption&₩☆→ hotspots such as "China-Chic", π★☆"Green", and "Metauniverse", a±£±λnd help the domestic clothing market r↑ecover smoothly from both suppl← y and demand.
The person in charge of•↔∏✔ the Clothing Association state>✘∏d that overall, in 2023, China is clothα"<ing industry will actively resp♠☆δond to the complex exter↔γnal environment and the arduo×Ωus task of reform, development, and"₽♦→ stability. With the sup"♣£₹port of a strong industrial cσ≠₩∑hain advantage and a grad∑↔ually warming domestic ma♥¥✘&rket, it will steadily return to the♥✘δ operational track o ₹"f promoting deep transforma✘✘tion, upgrading, and high-quality develσ¶×opment.
